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The "blind spot" is so called because it:
Financial Data
Numeric information related to the financial performance, position, and cash flows of a business.
Alternative Courses of Action
Different strategies or options considered by decision-makers to achieve a goal or solve a problem.
Incremental Analysis
An examination of the relevant costs and potential revenues associated with making business decisions, focusing on changes that would result from choosing one option over another.
Market Analysts
Professionals who study market conditions to forecast potential sales and help businesses understand what products people want.
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