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Which technique is NOT used to reduce demand characteristics?
Discount Rate
The interest rate used to discount future cash flows of a financial asset to present value, reflecting the time value of money and investment risk.
Required Return
is the minimum rate of return an investor expects to receive from an investment, considering the investment's risk level.
Flotation Costs
Costs associated with a company issuing new securities, such as fees for underwriting, legal assistance, and registration.
Cost of Capital
The essential profit rate that companies need to hit on their investments to uphold their value in the market and attract capital.
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