A Reliable Measure Is One That

question 43

Multiple Choice

A reliable measure is one that:

• A)tends to produce the same result whenever it is used to measure the same thing.
• B)tends to differentiate between accurate and inaccurate data.
• C)compensates for a weak operational definition of a property under study.
• D)is necessarily an accurate measure of an underlying property.

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Definitions:

Case Allowance

A discount or rebate offered to retailers or wholesalers that purchase a specific quantity of product within a specified timeframe.

Promotional Period

A defined time during which a product or service is offered at a discounted rate or with special incentives to stimulate sales or awareness.

Cooperative Advertising

Advertising programs whereby a manufacturer pays a percentage of the retailer’s local advertising expense for advertising the manufacturer’s products.

Camera-Ready

A term used to describe a document or artwork that is fully prepared, in the correct format, and ready for reproduction or printing.