The Ethical Principle of _____ Means That Participants Must Be

question 285

Multiple Choice

The ethical principle of _____ means that participants must be told the true purpose and nature of an experiment after it is over.

• A)informed consent
• B)debriefing
• C)protection from harm
• D)freedom from coercion

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Definitions:

Relationship Marketing

Developing and maintaining long-term, cost-effective exchange relationships with partners.

Electronic Commerce

The buying and selling of goods and services, or the transmission of funds or data, over an electronic network, primarily the internet.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

End-use Segmentation

A marketing strategy that involves dividing the market based on how consumers intend to use the product.