Bandura's (1965) Classic Study on the Observational Learning of Aggressive

question 60

Multiple Choice

Bandura's (1965) classic study on the observational learning of aggressive responses is important because it indicated that

• A) learning new responses is possible without the learner having to first perform them
• B) learning can occur without reinforcement
• C) reinforcement has a major effect on one's willingness to perform learned responses
• D) learning can occur without reinforcement and reinforcement has a major effect on one's willingness to perform learned responses
• E) all of the above

Understand the benefits and drawbacks of teams in organizations.

Identify different roles within teams and their impact on team dynamics.

Recognize the different phases of team evolution and their characteristics.

Understand the concept of groupthink and how it can be detrimental to team effectiveness.

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Definitions:

Communication Channel

The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

Merchandising

The practice of promoting the sale of products through effective presentation, selection, and pricing strategies, aiming to enhance retail sales.