Examlex
Which of these is NOT considered a basic process by information-processing theories?
Marketing Program
A strategic plan that combines all marketing goals and tactics into one comprehensive, cohesive approach aimed at promoting a product or service.
Evaluation Phase
A stage in a project, campaign, or experiment where outcomes are assessed to determine their effectiveness or value.
Strategic Marketing Process
The strategic marketing process involves planning, implementing, and evaluating actions aimed at creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Planning Gap
The difference between a company's current performance and its desired performance or goals.
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