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Describe the three step process used in systematic desensitization.
Payback Period
The length of time it takes for an investment to recover its initial cost out of the cash inflows that it generates.
Simple Rate of Return
A method of investment appraisal that calculates the annual incremental net operating income as a percentage of the initial investment.
Cash Operating Costs
Costs that a company incurs during its normal business operations, paid in cash, such as wages, utilities, and rent.
Pretax Return
The income generated by a business before any tax obligations are deducted.
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