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Kwan really doesn't feel like riding the stationary bicycle today, but he doesn't want the people around him to think he is a slacker. If he decides to continue exercising, what concept might explain his actions?
Macro-Environment
Refers to the broad external conditions that can impact businesses and industries, such as economic trends, social changes, technological advances, environmental factors, and political policies.
Business Plan
A formal written document that describes the nature of a business, its objectives, strategies, market, financial forecasts, and management team.
Professional-Looking Copy
Written material, such as documents, advertisements, or digital content, that is presented in a polished, formal manner conducive to professional standards.
Word-Of-Mouth Advertising
is a free form of promotion resulting from satisfied customers personally recommending a product or service to friends, family, or acquaintances.
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