Examlex
In a study of the relationship between children's food preferences and the use of cartoon characters for the marketing of food,which of the following was one of the characters that was studied?
Face Validity
The extent to which a test is subjectively viewed as covering the concept it purports to measure, often assessed through its appearance to non-experts.
Predictive Validity
The extent to which a score on a test or measurement accurately predicts future performance on a related task or behavior.
Concurrent Validity
The degree to which the results of a particular test or measurement correspond to those of a previously established measurement for the same construct.
Content Validity
The extent to which a test measures all aspects of the concept or construct it intends to assess, ensuring that the test is fully representative.
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