Which Memory System Provides Us with a Very Brief Representation

question 135

Multiple Choice

Which memory system provides us with a very brief representation of all the stimuli present at a particular moment?

• A) primary memory
• B) sensory memory
• C) long-term memory
• D) short-term memory

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Definitions:

Involvement Level

The degree of interest and concern a consumer shows towards a product or service when they are making a purchasing decision.

Purchase Motivation

The underlying reasons or driving forces behind consumers' decisions to buy products or services.

Information Search

The process by which consumers seek out information about products, services, or brands to make informed purchasing decisions.

Buyer Decision Process

The steps a consumer goes through, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.