Examlex
During a resting potential, the neuron is positively charged inside and negatively charged outside.
Information Search
The process by which individuals seek out and gather relevant information to satisfy a particular need or decision.
Routine Response Behavior
Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.
Prepurchase Behavior
The actions and processes consumers go through before making the final decision to purchase a product or service.
Problem Recognition
The first step in the consumer decision-making process, where a consumer identifies a need or problem that needs to be solved.
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