Julie Has a Fear of Riding in Elevators

question 54

Multiple Choice

Julie has a fear of riding in elevators. She is seeing a therapist who asks her to construct a hierarchy of her fears related to riding in elevators. In addition, her therapist is teaching her to relax while imagining each fear in the hierarchy. Julie's therapist is using __________

• A) person-centered therapy.
• B) rational-emotive therapy.
• C) systematic desensitization.
• D) cognitive consistency therapy.

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Definitions:

Unique Selling Proposition

A branding principle that enables a brand to distinguish itself from its direct competitors (regardless of whether any unique quality actually exists).

Discourse

Written or spoken communication or debate, often referring to the exchange of ideas and information on a particular topic or issue.

Immune

Refers to the state or condition of having a natural or acquired resistance to specific pathogens or diseases.

Brand Extension

The process of leveraging the meanings and emotions associated with a particular company to a variety of different products that don’t necessarily have any relationship to one another.