Recent Research Using the Asch Paradigm Has Found Less Conformity

question 102

Multiple Choice

Recent research using the Asch paradigm has found less conformity in the United States than the original study found in the 1950s.The reason for this decrease in conformity may be that _____.

• A)the nature of the people in the 1950s seemed to be more conforming
• B)people today are more obedient
• C)people in the 1950s had less money
• D)people today watch more television

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Definitions:

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Unaided Recall Test

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Recognition Test

A performance metric that involves showing consumers an advertisement and asking if they recognize it.