In Festinger and Carlsmith's (1959) Classic Study on Cognitive Dissonance

question 254

Multiple Choice

In Festinger and Carlsmith's (1959) classic study on cognitive dissonance, participants who were paid $20 for doing a boring task, in contrast to those who were paid $1 for doing the same task, __________.

• A) liked the task more
• B) liked the task less
• C) liked the task equally as much
• D) were more likely to tell their friends to do the task

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Definitions:

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Multiple audiences refer to the diverse groups of people that communication, work, or media is intended to reach, each with different characteristics, needs, and expectations.

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