Human Beings Generally Have an Aversion to Bitter and Sour

question 463

Multiple Choice

Human beings generally have an aversion to bitter and sour foods. Some researchers suggest that this is because foods that are inedible or even poisonous are often bitter or sour. The tendency of human beings to find these potentially harmful foods repulsive is an example of __________.

• A) classical conditioning
• B) vicarious conditioning
• C) conditioned emotional response
• D) biological preparedness

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Definitions:

Reliability of the Product

The likelihood that a product will perform its intended function under specified conditions without failure over a given period of time.

First Purchase

The initial act of buying a product or service by a customer, often seen as a critical step in building customer loyalty and repeat business.

Promotion-to-Sales Ratio

A metric comparing the amount spent on marketing and promotion to the total sales revenue generated, often used to assess marketing efficiency.

Total Promotion Expenditures

The aggregate amount of money a company spends on all promotional activities, including advertising, sales promotions, public relations, and personal selling, over a set period.