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Meagan has been undergoing psychoanalysis for a few months.At a session several weeks ago,her therapist confronted her about her underlying need for attention and love that is unfulfilled and suggested this as the reason for her sexual promiscuity.This made her uncomfortable to talk about and she tried to redirect the topic on to other issues in her life.Since that session,she has cancelled three more sessions with her therapist.What process would the therapist say is occurring?
New-product Idea
A concept or proposal for a product that has not been previously introduced to the market, often assessed during the product development phase.
Open Innovation
A business strategy that encourages the use of external and internal ideas and collaborations to drive innovation and speed up development processes.
Idea Generation
The process of creating, developing, and communicating new concepts or solutions.
Concept Tests
The evaluation of consumer response to an idea before introducing a product to the market to assess its viability.
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