Examlex
One consequence of the empirical method of test construction is that many test items possess low ___________ validity.
BANT Acronym
A sales qualification framework that stands for Budget, Authority, Need, and Timeline, used to evaluate a prospect's capacity and readiness to buy.
Acquisition
The process of acquiring control of another corporation or asset through purchase or exchange.
FAB Approach
An approach to selling that emphasizes the Features, Advantages, and Benefits of a product or service, aimed at persuading customers by highlighting its unique value.
Customer-Oriented Selling
The adoption of the marketing concept at the level of the individual salesperson and customer.
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