What Process Describes the Use of Social Influence to Cause

question 117

Multiple Choice

What process describes the use of social influence to cause other people to change their attitudes and behaviour?

• A)Persuasion
• B)Affectance
• C)Conversion
• D)Enticement

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Definitions:

Sunk Cost

This is a cost that has already been incurred and cannot be recovered, which should not affect future business decisions.

Differential Analysis

A decision-making tool that examines the financial impact of alternative business decisions by focusing only on the relevant costs and benefits that differ between choices.

Fixed Factory Overhead

The consistent, non-variable expenses incurred by a manufacturing plant, which are required to maintain the production process but do not fluctuate with the level of output.

Operating Expense

Costs associated with the day-to-day running of a business, such as rent, utilities, and salaries, but excluding the cost of goods sold.