Examlex
Programs that focus on ________________ generally show positive treatment and prevention outcomes.
Impressions
A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.
Return On Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return by the cost of the investment.
Advertising Value Equivalency
Advertising Value Equivalency (AVE) is a metric used in public relations to measure the benefit to a client from media coverage by comparing it to the equivalent cost if the space or time were bought as advertising.
Daniel J. Edelman
A prominent figure in public relations, founder of Edelman, the largest PR firm in the world by revenue.
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