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The idea that intelligence varied according to g and s factors was proposed by
User Generated Content
Content created and shared by consumers or users of a platform, rather than by brands or official publishers, often reflecting authenticity.
Real-Time Marketing
Marketing practices that involve responding quickly to current events or audience interactions, leveraging trends and immediate feedback.
Message Internalization
The process by which an individual integrates and accepts communicated information into their own belief system.
Earned Reach
The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.
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