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Andrew is a heroin addict,and he usually shoots up at his friend Dave's place.Following an intervention and treatment,Andrew is trying very hard to stop using heroin but finds that when he goes over to Dave's place,his craving for the drug is very strong.In this example,the context of taking the drug serves as
Reinforcement
In behavioral psychology, a process by which a behavior becomes more likely to occur due to the consequence that follows it, can be positive or negative.
Favourable Consequences
Favourable consequences are positive outcomes or benefits that result from specific actions or behaviors, often serving as reinforcement.
B.F. Skinner
A prominent psychologist renowned for his work in behaviorism, particularly the development of operant conditioning.
Extinction
Gradual reduction and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.
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