Drew Works for an Advertising Company and Is Trying to Sell

question 172

Multiple Choice

Drew works for an advertising company and is trying to sell a new product called "day goggles." He knows he needs to make the day goggles appear cool and desirable,so decides to have well-known Hollywood actress Angelina Jolie wear his goggles.Despite his intensive ad campaign featuring the famous actress,he found little evidence that having Angelina Jolie in his advertisement affected preferences for his goggles and did not see any changes in sales.It is most likely that this outcome resulted from

• A)higher-order conditioning.
• B)latent inhibition.
• C)aversive conditioning.
• D)conditioned compensatory responses.

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Definitions:

Economic Models

Simplified representations of complex economic processes, used to predict or analyze economic behaviors and outcomes.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.

National Debt

The net accumulation of federal budget deficits.

Rate of Unemployment

The percentage of the labor force that is jobless and actively seeking employment.