Examlex
A scientific theory is considered __________ if it explains a __________ number of observations.
Fishbein Model
A psychological theory or model that explains how individuals' beliefs about an object influence their attitude and behavior toward that object.
Three Components
In psychology, it refers to the model of attitudes comprising cognitive, affective, and behavioral components.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort or conflict from holding contradictory beliefs, attitudes, or behaviors simultaneously.
Marketing Context
The combined factors and situations that influence and define the market environment in which a business operates.
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