Examlex
A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.
Target Market
A specific group of potential customers at whom a company aims its products or services, based on shared characteristics such as needs, preferences, or demographics.
External Environment
The conditions, entities, events, and factors surrounding an organization that influence its activities and choices, but are out of its direct control.
Cause-and-Effect Relationships
Refers to the principle that one event (the cause) directly leads to the outcome of another event (the effect).
Commercial Data
Information related to business and commerce, including sales figures, market research, customer profiles, and economic trends.
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