When Developing Scales for International Research,the Researcher Must Pay Special

question 65

Multiple Choice

When developing scales for international research,the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used.Which of the following should be of concern to the marketing researcher when developing scales for international research?

• A) It is critical to establish the equivalence of scales and measures used to obtain data from different countries.
• B) Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture.
• C) Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures.
• D) All of the above are correct.

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Definitions:

Internal Integration

The process of aligning and harmonizing an organization's internal operations and departments to work efficiently together.

Team Boundaries

The defined limits and roles within a team that dictate interactions and responsibilities among its members.

Force

In the context of organizational behavior, it signifies the power or influence exerted to accomplish a goal or mandate change.

External Adaptation

The process through which an organization or individual adjusts to changes in the external environment to survive and thrive.