________ Is the First Step in Developing a Multi-Item Scale

question 17

Multiple Choice

________ is the first step in developing a multi-item scale.________ is the last step.

• A) Generate an initial pool of items;Develop a purified scale
• B) Develop a theory;Develop a purified scale
• C) Develop a theory;Prepare a final scale
• D) Generate an initial pool of items;Prepare the final scale

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Definitions:

Gift Cards

Prepaid stored-value money cards issued by a retailer or bank, used as an alternative to cash for purchases within a particular store or related businesses.

Electronic Checks

Electronic checks, or e-checks, are a form of digital payment where money is electronically withdrawn from the payer's checking account, transferred over the ACH network, and deposited into the payee's account.

B2B

Business-to-Business, describing transactions or relationships between two companies, as opposed to between a company and individual consumers.

B2C

Business to Consumer, a sales model in which businesses sell products or services directly to consumers.