When Developing Scales for International Research,the Researcher Must Pay Special

question 65

Multiple Choice

When developing scales for international research,the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used.Which of the following should be of concern to the marketing researcher when developing scales for international research?

• A) It is critical to establish the equivalence of scales and measures used to obtain data from different countries.
• B) Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture.
• C) Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures.
• D) All of the above are correct.

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Definitions:

Grinding Machines

Equipment utilized in various industries for the purpose of grinding or reducing the size of raw materials into smaller, finer pieces.

Profitable Use

The efficient and effective use of resources or assets to generate maximum profits or financial gains.

Variable Cost

Expenses that vary directly with the production output, such as materials and labor.

Processed Further

A decision-making situation in managerial accounting regarding whether to continue processing a product or material beyond its current stage in order to increase its value.