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What are some of the ethical responsibilities of researchers when they are developing scales?
Market Access
The conditions and barriers that a company faces when trying to enter a new market or industry, including regulatory, policy, and trade barriers.
Targeting Strategy
An approach businesses use to identify and serve specific segments of the market that are most likely to benefit from their products or services.
Market Segments
Subsets of a market composed of individuals or organizations with similar characteristics, needs, or behaviors that a business targets as part of its marketing efforts.
Positioning Strategy
A marketing approach that aims to establish a brand or product in the mind of the target audience in comparison to competitors.
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