Consider a Scale from 1 to 100 for Locating Consumers

question 53

Multiple Choice

Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un) favorableness,with 1 = extremely unfavorable,and 100 = extremely favorable.________ is the actual assignment of a number from 1 to 100 to each respondent.________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

• A) Scaling;Ranking
• B) Measurement;Scaling
• C) Scaling;Measurement
• D) Ranking;Measurement

---

Definitions:

Bilingual Children

Children who have the ability to understand and use two languages, often acquired through their upbringing in a household or environment where two languages are spoken.

Cognitive Flexibility

The mental ability to switch between thinking about two different concepts, or to think about multiple concepts simultaneously.

Overgeneralize

To apply a rule or conclusion too broadly without sufficient evidence or in inappropriate situations.

Grammatical Rules

Are the guidelines that govern how words and phrases are combined to form sentences in a language.