Which of the Following Statements Is Not True About the Comparative

question 28

Multiple Choice

Which of the following statements is not true about the comparative scales technique?

• A) Comparative scaling is also referred to as non-metric scaling.
• B) Comparative scales include paired comparisons,rank order,and constant sum scales.
• C) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
• D) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.

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Definitions:

Legal Speed Limit

The maximum or minimum speed at which vehicles may legally travel on a particular stretch of road.

Punishment

A consequence that decreases the likelihood of a behavior being repeated.

Reinforcing Surroundings

Environmental factors or conditions that strengthen a particular behavior through positive or negative reinforcement.

Negative Punishment

A behavioral modification technique involving the removal of a desirable stimulus to decrease the likelihood of a behavior occurring again.