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When we measure the perceptions,attitudes,and preferences of consumers,we are not measuring the object but some characteristic of it.
Atherosclerosis
A disease characterized by the buildup of plaque inside arteries, leading to reduced or blocked blood flow.
Arteriosclerosis
A condition characterized by the thickening, hardening, and loss of elasticity of the walls of arteries, leading to restricted blood flow.
Angina Pectoris
A disorder involving a restricted blood supply to the myocardium, which results in chest pain and restricted breathing.
Diastolic Pressure
The lower number in a blood pressure reading, representing the pressure in the arteries when the heart is resting between beats.
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