Consider a Scale from 1 to 100 for Locating Consumers

question 53

Multiple Choice

Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un) favorableness,with 1 = extremely unfavorable,and 100 = extremely favorable.________ is the actual assignment of a number from 1 to 100 to each respondent.________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

• A) Scaling;Ranking
• B) Measurement;Scaling
• C) Scaling;Measurement
• D) Ranking;Measurement

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Definitions:

Distribution Agreement

A contract between a seller and a distributor of the seller’s products setting out the terms and conditions of the distributorship.

Direct Exporting

The process by which a company sells its products directly to buyers in a foreign market without the use of an intermediary.

Antidumping Duty

A tariff imposed by a government on imported goods thought to be priced below fair market value to protect domestic industries.

Tariff

A tax on imported goods.