A ________ Design to Measure the Effectiveness of a Test

question 2

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Two groups of respondents would be recruited on the basis of convenience.Only the experimental group would be exposed to the TV program containing the test (Sears) commercial.Then attitudes toward the department store of both the experimental and control group respondents would be measured.The effectiveness of the test commercial is measured as O1 - O2.

• A) one-group pretest-posttest
• B) pretest-posttest control group
• C) static group
• D) one-shot case study

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Definitions:

Net Outlay

The total amount invested or spent, minus any returns or reimbursements.

Options Strategy

A plan or approach for trading options that can involve buying and/or selling one or more options that differ in one or more of the options' variables.

Security

A financial instrument that represents an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.

Gains

Profits realized from the sale of assets or from investment income, including dividends, interest, and capital gains.