A ________ Design to Measure the Effectiveness of a Test

question 75

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Respondents are recruited to central theater locations in different test cities.At the central location,respondents are first administered a personal interview to measure,among other things,attitudes toward the store (O1) .Then they watch a TV program,the respondents are again administered a personal interview to measure attitudes towards the store (O2) .The effectiveness of the test commercial is measured as O2 - O1.

• A) static group
• B) pretest-posttest control group
• C) one-group pretest-posttest
• D) one-shot case study

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Definitions:

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