________ Interviewing Uses a Computerized Questionnaire Administered to Respondents Over

question 2

Multiple Choice

________ interviewing uses a computerized questionnaire administered to respondents over the telephone.

• A) Internet
• B) Computer-assisted telephone interviews (CATI)
• C) Traditional telephone
• D) In-home

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Definitions:

Opt-In

A method of permission marketing where users explicitly choose to receive promotional or informational material, usually via email.

Opt-Out

Opt-out refers to the choice made by individuals to exclude themselves from a particular service, activity, or data collection process, typically in marketing or online tracking.

Purchasing Decision

The process by which a consumer or organization selects a product or service to buy, influenced by various factors including price, quality, and preferences.

DoubleClick

A subsidiary of Google that develops and provides Internet ad serving services, allowing companies to track the effectiveness of their online marketing campaigns.