Nielsen Uses Audimeters Attached to Television Sets to Continually Record

question 54

Multiple Choice

Nielsen uses audimeters attached to television sets to continually record what channel the set is tuned to.This is an example of ________.

• A) content analysis
• B) mechanical observation
• C) personal observation
• D) trace analysis

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Definitions:

Eversion

A movement that results in the turning outward of the sole of the foot or another body part.

Bone Conduction

The process by which sound waves pass through the bones of the skull directly to the inner ear, bypassing the outer and middle ears.

Lens Shape

The geometric form of a lens, affecting its focusing properties and the quality of the image it produces.

Medial Aspect

Refers to the part of a body or structure that is nearer to the midline of the body or to a median plane.