Which of the Following Advantages Is the Greatest Advantage of Observation

question 23

Multiple Choice

Which of the following advantages is the greatest advantage of observation methods?

• A) Coding,analysis,and interpretation of data are relatively simple.
• B) The data obtained are reliable because the responses are limited to the alternatives stated.
• C) Observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior.
• D) If the observed phenomenon occurs frequently or is of short duration,observational methods may be cheaper and faster than survey methods.

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Definitions:

Visual Techniques

The use of imagery, graphics, colors, layout, and other visual elements in communication and marketing to attract attention, convey messages, and evoke emotional responses.

Media Buy

The actual purchase of airtime or print pages.

Advertising Budget

The allocation of funds dedicated to marketing communication and promotional activities over a specific time period.

Informational Appeal

Advertising or communication strategies that focus on providing factual information or logical arguments to persuade consumers.