Which of the Following Statements Is Not a Disadvantage of Online

question 16

Multiple Choice

Which of the following statements is not a disadvantage of online focus groups?

• A) Only audio and visual stimuli can be tested.
• B) Moderators may also be able to carry on side conversations with individual respondents,probing deeper into interesting areas.
• C) It can be difficult to verify that a respondent is a member of a target group.
• D) Only people that have and know how to use a computer can participate.

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Definitions:

Variable Selling Expense

Variable selling expense refers to costs that fluctuate with the volume of sales, such as commissions and shipping charges.

Traditional Format Income Statement

A financial statement format that separates operating activities from non-operating activities to reveal gross profit, operating income, and net income.

Contribution Format Income Statement

An income statement format that separates variable and fixed costs, making it easier to see the contribution margin.

Contribution Margin

The revenue remaining after deducting variable costs, which contributes to covering fixed costs and generating profit.