A Data Gathering Technique That Is Comprised of Samples of Respondents

question 83

Multiple Choice

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices,supplementing the purchase information recorded online or in a diary is referred to as ________.

• A) media panels
• B) scanner panels
• C) purchase panels
• D) scanner diary panels/cable TV

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Definitions:

SEC

The U.S. Securities and Exchange Commission, a government agency responsible for regulating the securities industry and protecting investors.

Civil Fines

Monetary penalties imposed by a civil court or regulatory agency as punishment for violations of civil laws or regulations.

Cease And Desist

A legal order or demand to halt alleged illegal activities.

Supreme Court

The highest judicial court in a country or state, often having the final authority in legal disputes and constitutional matters.