Caterpillar Needed to Know What Truck Fleets Should Test Their

question 81

Multiple Choice

Caterpillar needed to know what truck fleets should test their two new engines;how they could get a marketing strategy that could be measured;and how to adjust for the coming downturn in sales.To answer these questions,they gave their salesforce laptops and paid them to enter customer information related to each sale they made.Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions.Caterpillar utilized ________.

• A) internal marketing
• B) external marketing
• C) database marketing
• D) secondary marketing

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Definitions:

Cognitive Behavioral Treatment

A psychotherapeutic approach that helps individuals understand and change their thoughts and behaviors to improve mental health.

Bulimia

An eating disorder characterized by periodic bingeing and purging, the latter usually taking the form of self-induced vomiting or laxative abuse.

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Inaccurate or irrational thought patterns that can negatively influence behavior and emotional state.

Body Image

An individual's perception and thoughts about their own body's appearance and attractiveness.