A Data Gathering Technique That Is Comprised of Samples of Respondents

question 83

Multiple Choice

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices,supplementing the purchase information recorded online or in a diary is referred to as ________.

• A) media panels
• B) scanner panels
• C) purchase panels
• D) scanner diary panels/cable TV

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Definitions:

Pushcart

A small cart or wheeled vehicle typically used by vendors for selling goods in public places.

Output

The quantity of goods or services produced in a given period of time by a firm, industry, or country.

Inverse Demand

A conceptual representation showing the relationship between the price of a good and the quantity demanded, expressed with price as a function of quantity.

Total Costs

The entirety of expenses involved in generating goods or services, covering both constant and fluctuating costs.