________ Is a Type of Non-Sampling Error Arising from Respondents

question 74

Multiple Choice

________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.

• A) Response error
• B) Non-sampling error
• C) Non-response error
• D) Random sampling error

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Definitions:

Imaginative Experiences

Engagements or activities that encourage creativity and invention, often allowing individuals to explore new ideas or worlds.

Power

The ability or capacity to do something or act in a particular way, often implying the control or influence over others.

Frivolity

A lack of seriousness or sense of importance, often characterized by trivial or lighthearted behavior or content.

Fun

Fun is a feeling of enjoyment, amusement, or light-hearted pleasure experienced during activities or moments.