________ Is a Type of Non-Sampling Error Arising from Respondents

question 74

Multiple Choice

________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.

• A) Response error
• B) Non-sampling error
• C) Non-response error
• D) Random sampling error

---

Definitions:

One-way ANOVA

A statistical test that compares the means of three or more unrelated groups using variance analysis to identify differences.

Toyota

A multinational automotive manufacturer headquartered in Japan, known for its cars and innovation in the industry.

Null Hypothesis

A statement or hypothesis that there is no significant difference or effect, used as a default assumption in statistical hypothesis testing.

One-way ANOVA

A statistical test that compares the means of three or more independent groups to determine if there is a significant difference between them, based on a single independent variable.