IBM Utilized the RONIN,Corporation to Conduct International Research to Capture

question 4

Multiple Choice

IBM utilized the RONIN,Corporation to conduct international research to capture trend data on mainframe computing.Which of the issues below is not one of the international marketing issues encountered by RONIN while conducting new research?

• A) receiving consistent results across countries and languages while rapidly turning results around.
• B) issues as accurate translation
• C) They must make sure they have been objective throughout all phases of the marketing research process.
• D) They must also communicate that results are representative only for specific countries,not for entire regions.

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