________ Deals with the Question of Whether the Marketing Constructs

question 35

Multiple Choice

________ deals with the question of whether the marketing constructs have the same meaning and significance in different countries.

• A) Operational equivalence
• B) Construct equivalence
• C) Linguistic equivalence
• D) Scalar equivalence

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Definitions:

Technological Change

Adjustments or improvements in the method of production, invention, and innovation in processes that often lead to increased productivity.

Microwave Ovens

Appliances that use microwave radiation to cook or heat food, offering a quick and convenient method of food preparation.

General Equilibrium

A condition in an economy where supply and demand are in balance across all markets simultaneously.

Consumer Preferences

The subjective tastes and desires that dictate the choices made by consumers regarding goods and services they wish to purchase.