________ Is a Construct Equivalence Issue That Deals Specifically with Whether

question 28

Multiple Choice

________ is a construct equivalence issue that deals specifically with whether the categories in which brands,products,and behavior are grouped the same in different countries.

• A) Item equivalence
• B) Conceptual equivalence
• C) Functional equivalence
• D) Category equivalence

---

Definitions:

Opportunity Cost

The value of the best alternative forgone when a choice is made, representing the benefits one could have received by taking an alternative action.

Gains From Trade

The benefit that entities receive from engaging in voluntary trade, often resulting in better allocation of resources and increased efficiency.

Comparative Advantage

The proficiency of an entity, whether it's an individual, corporate body, or state, to create a good or offer a service at a more economical opportunity cost than its competition.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision or choosing a particular course of action.