Which Statement Is Not True Concerning the Guidelines for Reading

question 71

Multiple Choice

Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?

• A) Factors that limit the generalizability of the findings,such as the nature and representativeness of the sample,mode and time of data collection,and various sources of error should be clearly identified.
• B) The interpretation of the basic results should be differentiated from the results per se.
• C) The report should include a discussion of the information needs,data-collection methods,scaling techniques,questionnaire design and pre-testing,sampling techniques,and fieldwork.
• D) The report should assume that the reader has prior knowledge of the problem situation and all the relevant information.

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Definitions:

Vested

A status where an employee has earned the right to receive full benefits from an employer's pension or retirement plan, typically after a specified period of service.

Employer

An individual or organization that hires and pays people to work for them.

Employee Assistance Program

A workplace initiative that provides confidential counseling and support services for employees dealing with personal or job-related issues.

Outplacement Service

A service provided by some organizations to assist former employees in finding new employment, often through career counseling and job search assistance.