If Managers Evaluate the Quality of the Entire Project Based

question 21

Multiple Choice

If managers evaluate the quality of the entire project based on the quality of the report and presentation,which reason for the importance of the report and presentation most applies?

• A) The report and presentation are the tangible products of the research effort.
• B) Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
• C) Management decisions are guided by the report and the presentation.The researcher should assist the client in evaluating the research process in retrospect.
• D) The involvement of many marketing managers in the project is limited to the written report and the oral presentation.

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Definitions:

Phosphorus

A mineral found in the body that plays an important role in bone formation, energy storage, and many biological processes.

Renal Transplant

The surgical process of transferring a kidney from a donor to a recipient whose kidneys are failing, in order to restore normal kidney function.

Immunosuppressant

Drugs that reduce or inhibit the activity of the immune system, used to prevent organ rejection and treat autoimmune diseases.

pH Dipstick

A test strip used to measure the acidity or alkalinity of a liquid, such as urine, based on a color-changing indicator.