Which Is Not an Incremental Fit Index

question 16

Multiple Choice

Which is not an incremental fit index?

• A) GFI
• B) RMSR
• C) CFI
• D) NFI
• E) A and D

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Definitions:

Production-oriented Era

A historical phase in marketing when businesses focused primarily on production capabilities and efficiencies, with less concern for customer desires or market demand.

Sales-oriented Era

A period in marketing history characterized by a focus on sales techniques and increasing the volume of products sold, with less emphasis on the needs and wants of the consumers.

Market-oriented Era

A period in business philosophy where companies prioritize identifying and meeting the needs and desires of customers as the central focus of their operations.

Value-based Marketing

A marketing strategy focused on providing products or services that deliver high value to consumers, emphasizing quality and benefits over cost.