A Sample Size of 1000 Is Used to Test a Structural

question 40

Multiple Choice

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?

• A) The sample size is probably too large.
• B) The sample size is probably too small.
• C) The relationship is trivial.
• D) The model fit is poor.
• E) None of the above

Understand and apply the concept of binomial distribution to calculate probabilities.

Calculate mean and variance for binomial distributions.

Use the cumulative binomial probabilities table for solving probability problems.

Understand and apply the concept of expected value in the context of binomial distribution.

---

Definitions:

Dependency

A state of reliance on something or someone for support or to function, often discussed in the context of substance abuse or emotional attachment.

Serious Illness

A health condition with a substantial effect on one's life, potentially leading to significant impairment, functional decline, or life-threatening circumstances.

Disease Consequences

The outcomes or impacts that result from the presence of a disease, affecting an individual's health, lifestyle, and well-being.

Breast Cancer

A type of cancer that develops from breast tissue, signified by the formation of a lump in the breast or changes in breast shape or texture, and is one of the leading causes of cancer death among women.