MDS Could Be Used for All of the Marketing Applications

question 16

Multiple Choice

MDS could be used for all of the marketing applications below except ________

• A) Channel decisions judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.
• B) Market segmentation position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions.
• C) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning.
• D) Consumer intention how do consumer's intentions to buy the brand vary with different price levels?

---

Definitions:

Subcommittee

A smaller, specialized group formed from a larger committee to focus on specific tasks or issues within the committee's domain.

Social Agencies

Organizations devoted to providing social services to individuals or communities in need, often focusing on support, rehabilitation, or advocacy.

Demographic Factors

Statistical characteristics of populations, such as age, sex, income level, and education, which are used to identify and analyze different segments of the population.

State Laws

The body of law enacted by the legislative branch of a state government, applicable within that state's jurisdiction.