MDS Could Be Used for All of the Marketing Applications

question 16

Multiple Choice

MDS could be used for all of the marketing applications below except ________

• A) Channel decisions judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.
• B) Market segmentation position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions.
• C) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning.
• D) Consumer intention how do consumer's intentions to buy the brand vary with different price levels?

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Definitions:

Top-Down Influence

A form of control or governance where decisions and policies are initiated by higher authorities or levels of an organization and passed down to the lower levels.

Web Herding

The phenomenon where individuals' decisions or behaviors are influenced en masse through the Internet, often through social media or online reviews.

Functionalist

A viewpoint in both sociology and anthropology that sees society as a system comprised of interconnected components, which function to fulfill the social and biological requirements of its members.

Mass Media

Various forms of communication mediums, such as television, radio, newspapers, and the Internet, that reach a large audience.